Creative director of the project
«Get rid of excess.
Keep only important - feelings!
That is the genuine target of the design».
First of all, it is important to understand that design is not a foofaraw. It is not «Look, how beautiful!» or «Look, how unusual». Design is a script of life. A script of Your life, where everything is subordinated only to You.
You are the center of this Universe, everything revolves around You.